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Post Info TOPIC: Help needed to find work
KHagland


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Help needed to find work
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Hi,
I recently started a new bookkeeping business and have been trying to find clients for a couple of months.

I've had some enquiries but most of them seem to want help with accounting more than bookkeeping. 

I have a website, I've distributed flyers to my immediate neighbourhood and handed out business cards.

Does anyone have any suggestions on how I can advertise for clients who will need Bookkeeping services not accountancy?

Thanks in advance
Kelly

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Kelly

www.aandrbookkeeping.co.uk
kjmcculloch


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I think that it pays dividends to be a bit picky. Before you do any advertising or marketing at all take some time to sit down and work out who your ideal client is. What size of business do they have? Do they have staff? Are they an established business or new? When you're answering these keep in mind the sort of services you offer.

When you have a profile of your customer it'll be far easier to target them properly. The biggest mistake, I think, is trying to market your services to everyone and making them appeal to no one. You end up throwing money away.

Through your client profile you'll know what newspapers they'll read, what shops they'll visit how to word your letters so that they are read, etc.

Hope this helps a bit.

Kris

Quick P.S. Thats a very nice site you have.


-- Edited by kjmcculloch on Wednesday 14th of July 2010 10:37:54 PM

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Kris McCulloch 
Tel: 01563 370123

The views expressed in this post are my own personal (HRA protected) views, and are not representative of any organisation I have any involvement with.
BackOfficeGroup


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Kelly

Try businesslink as I understand you can put your details on there for free and I spoke to someone the other night who said it was proving quite good for leads.
Another avenue is a networking club like the BNI, alhtough these generally are a breakfast meeting so early start and you have to pay for breakfast!
Also talk to local accountants who may need the services of a bookkeeper.

Personally I've always found paid ads never work.

P

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RobH


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Hi kelly,

I would echo what both Kris and Phil have said, especially if you see a smaller accountant and tell him/her that you are getting accountancy work in and you would like to pass work on so long as they can pass bookkeeping on to you.

I notice you have a lot of experience within charities, I would suggest you target this niche market. Charities seem to pay reasonably well and usually on time and often the smaller ones are run by a band of people who don't understand about the finances. See if there are any pre-school clubs/after school clubs. These sometimes run as a charity and even if they are not they usually need help with their books and as they are normally run by women I think they may like a female bookkeeper.

Rob

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Rob
www.accounts-solutions.com
KHagland


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Thanks for all your suggestions I'll get started on them today!

Cheers
Kelly

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Kelly

www.aandrbookkeeping.co.uk
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